Al-Insan Lashley
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  • Slices of Los Angeles Mike Sonksen is a journalist and historian with a special focus on Los Angeles history and culture. This book is an annotated selection of his literary work; it's on sale at AliveInLosAngeles.com.

    Mike is a writer for KCET and has a truly creative approach to sharing urban history.
        2012 Art Direction, Editorial Design, Graphic Design
  • ACLU Annual Report The objective here was to produce an annual financial report with a design that is clear about the position and issues the organization represents. Fundraising efforts were energized despite a weakening economy.     2013 Art Direction, Graphic Design, Print Design
  • UCLA's Institute for Innovation in Health Completed for UCLA's Institute for Innovation in Health. Subject to review by UCLA Health systems.     2011 Design, Web Design, Branding
  • Design The World! (Self-Promo) Creative Direction:

    This was a self-directed web experiment, targeting desktop web browsers, iPad, iPhone and Android mobile devices. The desire was to create a fun, animated mini-site for potential clients. Initially inspired by the cityscape in Los Angeles, the project grew to encapsulate a whimsical, design-friendly yet illustrated version of 'the world'.

    As a designer with experience in the field of entertainment for kids (having done previous work there), I was interested in creating an experience that might appeal to other adults who create kid-friendly experiences... The other toymakers of the world.

    Technical Direction:

    Circa 2013, we are still very transitional portion of web history. Old standards like Flash are out (for some) due to the lack of support on mobile devices (iPad, iPhone). This leaves many designers wondering, how do we build dynamic, animated sites? Enter CSS Javascript and jQuery.

    Visit the site at-
    http://designtheworld.alinsan.net
        2012 Interaction Design, Web Development, Illustration
  • Shutter Island Cover & Ad. [Graphic Novel] Designed the cover and accompanying advertisements for the graphic novel adaptation of Dennis Lehane's work -- which was made into a motion picture by Martin Scorsese.

    Client: Tokyopop/in partnership with Harper Collins
        2013 Graphic Design, Print Design
  • Oishii Creative - User Experience/IA Oishii Creative is a strategic branding agency for broadcast media and motion graphics. It was a great distinction to be chosen to shepherd their design process, from user experience to functional design specs, all in the interest of creating a fluid experience.

    The site design included an animated approach to navigating content, including their dynamic blog. Wireframes required specific, detailed commentary for guidance to the developer.

    Close relationships with the development team and a streamlined development process allowed us to launch the site within a scant 3 weeks time.

    Visit the site here: www.OishiiCreative.com Download the full annotated wireframe set here: http://bit.ly/10gVZVl
        2013 Information Architecture, Interaction Design, UI/UX
  • ACLU Intranet Created visual design for Intranet. Evaluated content needs and balanced with updated look-and feel for latest branding.     2013 Interaction Design, UI/UX, Web Design
  • Skelanimals Snowball iPhone game Designed a mobile game series for Skelanimals, an illustrated teen brand.

    Provided creative & technical direction for this teen girl-oriented mobile game. Designed and illustrated multiple levels. Also supervised development on Android versions (compatible with Droid 2, Droid Incredible and other high-end Android devices). Illustrated new background art, supervised interaction design and character animation. Hired and supervised programmer/developers.

    Credits
    Interactive Creative Director: Al-Insan Lashley
    Interactive Designer: Nancy Tsang
    Character Animation: Jeeyoon Na
    Junior Designer: Sirena Ung
    Programming/Development: Evermagica

    Released: Winter 2010-2011
    Platforms: iOS (iPhone), Android OS
        2011 Animation, Art Direction, Interaction Design
  • Alive in Los Angeles website History, eCommerce and municipal mapping site commissioned by Los Angeles writer and historian, Michael Sonksen.     2013 Art Direction, Interaction Design, Web Design
  • Launch Poster - UCLA Institute for Innovation Health This piece was designed for the initial launch event celebrating the UCLA Institute for Innovation in Health. The poster outlines the organization's iterative approach to designing the innovation process, as a service to health services, internal and external to the UCLA organization.     2012 Print Design
  • Scrapped Princess novel series This design conveyed the storyline of a hunted princess, in a dramatic and teen-accessible cover. The first in a line of young adult fiction novels (Pop Fiction).

    Client: Tokyopop/in partnership with Harper Collins

    Featured in Print Magazine's Regional Annual
        2013 Graphic Design, Print Design
  • Producer's Guild/Cannes Film Festival Print mailer for the Producer's Guild of America, promoting an gathering taking place during the Cannes Film Festival. The extended design package was used for 2 years in succession.

    Client: French Film Commission & The Producer's Guild, for the Cannes Film Festival event (Festival de Cannes).
        2012 Graphic Design
  • Rider Bee - web presence redesign RiderBee is an on-demand ride-matching service that connects riders and drivers along similar routes in a safe and reliable manner. Their website was launched to promote and support their app, and widen the circle of users for their apps.     2012 Web Design
  • Sony Screen Gems' PRIEST As senior creative at Tokyopop, helped guide the identity and branding for this male-oriented action property, created as a movie tie-in to the Sony Screen Gems film, Priest. (Illustrations by Raymond Swanland.)

    Client: Tokyopop/in partnership with Harper Collins
        2013 Creative Direction, Graphic Design, Motion Graphics
  • The Twelve Kingdoms - (Epic Fantasy Novel) Conveyed the story of a young female adventurer taken to a world steeped in Chinese mythology. Best-selling young adult novel.

    Client: Tokyopop/in partnership with Harper Collins
        2013 Art Direction, Packaging, Web Design
  • Tokyopop Chibi Carnival This mobile game was the first in a series of mobile apps developed for Tokyopop. Conceived as a simple tap/matching game, the instant-gratification experience provided appealing graphics and responsive interaction.

    The game targeted ages that ranged from elementary-school children to young teens. View the game at the iTunes App store: http://bit.ly/yqJmXc
        2013 Game Design, Interaction Design, UI/UX
  • Drupal Design Camp (Proposed) The purpose of this event is to strengthen and train the Drupal Community, in this case, on all matters design-related.     2012 Web Design
  • ACLU Animated Logo Provided Visual Design services to the ACLU of Southern California, animating their logo for television (amongst other projects). This animation was used for local offices/members involved in taping and televising community activism.     2013 Animation, Motion Graphics
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